OFFICIAL JEANS AND SHIRTS OF NRHA Cinch jeans have stood at the forefront of the western clothing industry since their launch in 1996. As leaders in using
innovative techniques to produce premium quality denim and shirts, the Cinch brand grew quickly. Unique prints and patterns
found only on Cinch shirts are iconic in the western competitive riding world throughout the equine disciplines. The world
champion athletes who ride with “CINCH” on their sleeves and collars stand proudly behind the brand. Theses men rely on the
denim that works for them such as world-class trainers Bob Avila, Todd Bergen and Ted Robinson.
Men think jeans are more important than a fashion statement. They wear denim as a barrier between themselves and the abrasive
world they work in. Cinch jeans aren’t made for men who lounge on plush leather chairs. They’re designed for men who sit
on a different kind of leather – the kind that sits on a horse that spins and slides.